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New and Straight to the Point
Nobody has time to waste. The 2022 eTourism Summit eSessions promise to get "Straight to the Point."
Useful, Tangible, Free
We've lined up guest speakers and hand-selected compelling DMO case studies. Panels and interactive workshops designed for DMOs, attractions, and their agency partners will focus on timely topics and trends suggested by the eTourism Community.
Save the Date: 2/22/22 from 1 p.m. to 4 p.m. ET.
Did we say free? Registration instructions have changed, so read more here.
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Content for 2/22/22:
1:10-1:25 pm ET
No Confusion: Actually, We Do Know Where Traveler Demand is Heading
With a finger firmly on the pulse of American travelers, Longwoods knows what keeps travelers up at night and what’s driving them to hit the open roads. Let’s dig into the year ahead.
Andria Godfrey, Senior Vice President, Longwoods International
1:30-2:10 pm ET
Out With the Old...We Want Results
Did the pandemic change your KPIs? These destinations explain what they learned through insights and data and how the old metrics had to go. What new goals replaced those old measurements and how did they go about getting stakeholder buy-in?
Todd Aaronson, CEO, Modesto Convention & Visitors Bureau
Victoria Cimino, CEO, Williamsburg Tourism Council
Josh Collins, Head of Product, Community & Education, Zartico
Marlise Taylor, Director, Tourism Research, Visit NC
2:15-2:55 pm ET
Strong Foundations for Rock Solid Rebrands
Visit Salt Lake did it and so did Reno-Tahoe. Building destination brands that reflect community values is central to the new approach. DMO leaders join BVK to discuss the science behind values-driven decisions in destination marketing.
Stephanie Barkow, Director Research & Brand Strategy, BVK
Kaitlin Eskelson, President & CEO, Visit Salt Lake
Christina Erny, VP of Marketing, Reno Tahoe
Matt Stiker, SVP Travel, BVK
3:00-3:15 pm ET
How to Build Consumer Confidence By Using Online Reviews
Find out how to harness the power of online reviews to improve visitor satisfaction, drive revenues, and accelerate recovery. With Banff Lake Louise Tourism, Rove showcases how they analyzed millions of reviews to shape recovery strategies and deliver value to local hotels, restaurants, attractions and other members while rebuilding consumer confidence.
Courtney Babott, Marketing Director, Banff Lake Louise Tourism
Laurie Dillon-Schalk, Rove, Senior Strategist, Rove
James Sauter, Partner, Co-founder, Rove
3:30-4:00 pm ET
Workshop: Use Google Analytics to Build a Personalization Strategy **Limited to 40 attendees. First come, first served.**
Knowing your website audience is one of the most important elements of communicating effectively with visitors. Bound will demonstrate the ways Google Analytics can illustrate visitor trends, create personalized messages, and increase site engagement.
Mary Clare Davis, VP of Strategy and Product, Bound
Adriana Escalante, Customer Success Manager, Bound
Ali Nichols, Customer Success Manager, Bound